BIO

¡ HOLA !

I am a growth marketer, art director, content creator and brand designer from Costa Rica who has a profound passion for music and DJs on her side life.

After finishing my studies on Graphic and Communication Design in 2013, I studied Photojournalism and Documentary Photography at the International Center of Photography in New York. During my early career years, I worked for a wide variety of clients, helping them with their different marketing and communication needs, which ranged from creating video and photo content for non-profit organizations to planning digital media marketing strategies and designing brand identities for consumer-focused companies.

In 2018, after a year of working for a real estate company as Sales and Marketing Director, I entered Darden’s MBA program with the goal of enhancing the innovative and creative leader in me. With over 9 years of experience in marketing, communication, branding and design, I am able to ensure that my projects progress fluidly and reach their overall goals. I use my artistic and creative foundations combined with my business and marketing skills to deliver strategic results.

As an artist I like to document the stories behind people and places. Just like with marketing and business, through storytelling I aim to convey human necessities as they are. As a creative storyteller, I use the ecosystem of online and offline channels to drive traffic and improve conversions by communicating the compelling stories behind brands.

I am proud to be a professional Hispanic woman and hope to be an example for the generations of female leaders to come by being passionate about every little thing I do - including making people move on the dance floor.

Contact Me

jimemateo@gmail.com
+(506) 7181 1010